A 30-Minute Recalibration of How You Move, Lead, and Grow

Transform Your Life: Unlock Your Full Potential with Personalized Coaching

We'll identify what's holding you back, and chart a smarter, more strategic path forward.

From Fear to Focus

For over 35 years, Lorinda Van Newkirk has been in the arena—building, leading, and rebuilding brands that don’t just survive the pressure… they transcend it.

She’s not a coach. She’s a mirror.

With 10,000+ hours of deep coaching, 100+ transformations, and leadership work across 20+ industries, Lorinda guides high performers to remember who they really are—so they can build what they were truly born to create.

Her work is for the founder who knows their business growth is directly tied to their personal evolution.

The woman who’s done the hustle and is ready for aligned momentum.

The man who’s outgrown performance and is craving purpose.

If you're building something bigger than yourself, but can feel yourself shifting in the process—Lorinda is the guide for the

in-between. The redefinition. The elevation.

This is identity work for legacy builders.

Let’s go!

TESTIMONIALS

They Came for Strategy. They Left Transformed.

Jeff Jones – Twisted X Boots CFO

“Lorinda brings energy, creativity, passion and vision together and lays it out with clarity and purpose. She brings a diverse background and experience and can see a business from many perspectives. Lorinda is an expert in branding and getting product in front of people and has proven she knows how to leverage social media, event marketing and more traditional avenues to get attention and keep the attention of customers. She is also gifted in fashion and design and understands business processes and operations. Lorinda approaches all she does with excitement and passion and I highly recommend her.”

Fallon Taylor – World Champion Barrel Racer

“Working with Lorinda has helped my brand grow exponentially! Her constant input into design, social media promotions and fan interaction has been a major key for my brand to make maximum impact.“

Michael Willoughby – Rodeo Results

“As a new entrepreneur to the Western Lifestyle sector, coming across Lorinda Van Newkirk helped my business tremendously. The advice she had given to me and our company saved us both time and dollars that made sense. I found Lorinda to be creative, innovative, and responsive, as well as a great listener. When asked upon, Lorinda has always been able to connect my company with the right individuals or company that fit our needs. The relationship with RodeoResults and Lorinda has been greatly beneficial to the success or our company. Simply said….SHE’S AWESOME!”

In business and life, it’s not just about hitting goals—it’s about becoming the person who naturally lives them out. Lorinda’s coaching isn’t surface-level strategy. It’s a layered, guided reinvention built on clarity, aligned action, and legacy work.

Through her structured coaching method, you’ll break your goals into clear stages of transformation—so you don’t just achieve more, you become more. Each step is designed to help you cut through chaos, anchor into your values, and lead with unshakable purpose.

If you’re building something that matters and feel like you’re evolving in the process,

Lorinda is the coach who can hold both: your vision and your becoming.

Clear Identity: Know exactly who you are and how that shapes everything you lead.

Mental Clarity: Replace overwhelm with grounded, confident decision-making.

Real Confidence: Lead boldly from alignment, not anxiety.

STILL NOT SURE?

Frequently Asked Questions

Have questions about our services? You're in the right place!

Question 1: What can I expect from Lorinda’s coaching—starting with the free 30-minute call?

That first 30-minute call isn’t a sales pitch—it’s a mirror.

Expect clarity. Expect truth. Expect to feel seen.

We’ll dive into what’s really holding you back—not just the surface stuff. I’ll ask direct, insight-driven questions that reveal exactly where your energy, identity, or business is misaligned. Most people walk away from that first call with more clarity than they’ve had in months.

If we both feel like there’s deeper work to do together, I’ll show you what that looks like. But either way—you’ll leave with a fresh lens on what’s next and the courage to move toward it.

Question 2:What are 3 things that helped you (and your clients) reach the next level?

1. Belief—Deep, Unshakable Belief.
Whether it was belief in the product, the mission, or in myself—everything changed when I decided to believe in it fully. That conviction created momentum that strategy alone never could.

2. Emotional Connection.
Business isn’t just numbers—it’s people. And when you have emotional clarity—about why you're doing this, who you're doing it for, and what you’re no longer available for, you lead differently. That emotional depth is what makes a business magnetic.

3. Knowing Your Numbers.
In business and in life. When you know your stats—what’s working, what’s costing you, what’s converting—you can make clean, strategic decisions. Most people guess. Leaders track. It’s how you move with precision, not pressure.

Question 3: What makes Lorinda’s coaching different from everything else out there?

I don’t do hype. I don’t hand you recycled frameworks.

This is deep, personalized work rooted in who you are and what you’re building. I coach the human and the business—because when one’s misaligned, the other suffers.

You won’t just walk away with a better strategy. You’ll walk away knowing exactly who you are, what you stand for, and how to move with conviction.

This isn’t about more noise, it’s about real clarity, emotional intelligence, and making damn good decisions that move the needle. Fast.

Question 4: How do I know when I'm ready for this?

You’re ready when you’re done pretending you’re fine.
You’re ready when success isn’t enough, and you know there’s something deeper calling you forward.
You’re ready when you’re craving clarity more than control.

Most of my clients come to me when things look “good” on the outside— but feel stuck, scattered, or heavy on the inside.

If you’re asking the question, that’s your sign.

Let’s meet the next version of you.

Find the Perfect Coaching Package for You

Choose Your Plan

CLARITY CALL

FREE

Feel Seen, Heard, and Understood – This isn’t a script. It’s a real conversation about where you are and what you really need.
Pinpoint the Block – We’ll identify the invisible resistance keeping you stuck—personally, professionally, or both.
Decide What’s Next—with Confidence – Whether we work together or not, you’ll walk away with clarity and direction you can trust.

one-hour success call

$1000

One Hour. Total Clarity. – Cut through the noise and get to the root of what’s blocking your next move in life or business.
Strategy Meets Soul – This isn’t just about what to do—it’s about who you need to be to lead it.
Walk Away With a Power Plan – Leave the call with bold clarity, aligned action steps, and the energy to finally move forward.

Choose

1-on-1 kickstart

$12k Upfront | $2,200/month

Get Unstuck, Fast – One powerful 1:1 session to clear the mental fog, reset your focus, and map out your next bold move.
Strategic Structure That Actually Fits Your Life – A fully customized weekly planner built around your energy, goals, and leadership style.
Clarity That Compounds – Walk away with a clear plan, emotional alignment, and the confidence to execute—month aftermonth

Choose